Joe Czajkowski of Lakeside Organic of Hadley LLC and Joe Czajkowski Farm LLC in Hadley MA sells local farm products directly to institutions, including public school cafeterias and the University of Massachusetts. Joe sells products grown on his own and other local farms and his business provides a model for successfully selling and distributing farm products to institutions. He adds value to his produce by selling peeled and chopped butternut squash and carrot sticks. In addition to working with larger institutions, Joe sells pick-your-own strawberries and other produce direct to customers at his farm.